Doug Schmeltzer

With over two decades of experience in Marketing, I bring a proven track record in boosting retail sales, crafting effective CRM campaigns, and optimizing operations. My expertise lies in developing and executing strategic initiatives that engage customers, increase sales, and maximize profits. Now, I'm eager to leverage my skills and leadership to contribute to your team's success."

Collaborated with a skilled team to design and implement captivating in-store signage for the launch of our product in major grocery chains, including SuperValue Foods, Walmart, and Costco. Our efforts led to visually striking displays that engaged shoppers and enhanced their shopping experience. With careful planning, we showcased our product prominently, increasing brand visibility and driving sales.

Resume

I spearheaded the development, vendor management, and logistical execution of the Strawberry Leopard launch, setting a new benchmark for all subsequent internal product launches at Sally Beauty.

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Demographic Research

Analyze data on age, gender, income, shopping behavior, and preferences to identify target segments. Create customer profiles and segment based on regional and demographic traits.
Omni-Channel Experience

Build a user-friendly website and mobile app with personalized recommendations, secure checkout, and convenient features like mobile payments and location-based offers. Ensure consistent branding and optimization for different devices.
Personalized Promotions

Utilize demographic insights to tailor messaging and campaigns for each segment. Leverage data analytics and segmentation tools to target offers based on purchase history, browsing behavior, and demographics.
Macro Regional Strategies

Create hyper macro regional promotions considering demographics, cultural events, and local preferences. Collaborate with influencers and community partners to amplify the message and promote special events in each region.
In-Store Experience

Enhance in-store experience with digital tech like touch-screen kiosks, interactive displays, mobile payments, and free Wi-Fi. Train associates to assist with online orders and provide personalized recommendations based on browsing history.
Data Analytics

Leverage data analytics to monitor customer behavior, sales trends, and campaign performance. Measure KPIs like conversion rates, order value, retention, and engagement. Optimize marketing, identify improvements, and refine strategies for regions and demographics.

Brands I Have Supported

Lack of Clear Goals and Objectives

Solution: Establish SMART goals and align with key stakeholders to ensure clarity and measurable outcomes for each campaign.
Insufficient Planning and Preparation

Solution: Allocate dedicated time for planning, create a campaign timeline, and conduct regular meetings to enhance planning efficiency.
Limited Resources and Budget Constraints

Solution: Prioritize high-impact activities, explore partnerships, and leverage affordable digital marketing tools to maximize campaign impact within budget constraints.
Lack of Cross-Functional Collaboration

Solution: Foster open communication, encourage cross-departmental meetings, share campaign progress and results, and establish a shared campaign calendar to enhance collaboration.

20+

Driving impactful results that positively impact the bottom line through flawless execution of strategic sales marketing campaigns.

Resume

Photography is more than just a hobby for me; it’s a captivating passion that ignites my creativity, patience, and a keen eye for detail. Through the lens, I explore diverse perspectives, seize precious moments, and unleash my imagination. As a seasoned marketing director, this artistic pursuit provides me with a distinctive advantage in crafting visually stunning campaigns. I deeply understand the impact of visual storytelling and bring fresh, imaginative ideas to our marketing strategies.

The synergy of my photography and marketing expertise amplifies my ability to communicate effectively, capturing the attention of our target audience. On the left is a photo I captured, showcasing a rising star in the vibrant Minneapolis music scene. Known for his powerful vocals, he frequently graces Timberwolves games, lending his voice to moving performances of the National Anthem.

Resume

I had the pleasure of working with Doug during both robust as well as difficult economic conditions. Doug is a true professional always focused on the challenge he was tasked with. Any company would benefit from Doug's skills.

Dedicated. Knowledgeable. Open minded to creative ideas. Client and service focused. Details always addressed, and a good leader. Doug is one of the best managers that I have work with in my experience in the graphics and communications industry. It would be great to work with him again...

Doug is a skilled, hands-on operations manager. He managed a production team responsible for servicing large consumer products companies and agencies that required highly creative work and tight deadlines. He lead by example and never hesitated to jump in and assist as needed. Doug has a thorough knowledge of all the latest and greatest software, production techniques and workflows. I would recommend Doug without hesitation and would enjoy working with him in the future.

Doug leads by example in his professionalism and quality of work. He willingly sacrifices his own time to help those who are in need of his knowledge and experience in production work, mechanicals, printing, and leadership. As one of his direct reports, Doug was a great mentor who helped me build tools to do my job more confidently and advance my career. His attention to detail, organizational habits, and work ethic set a high standard for his team and the company's goals.

Doug is an exceptional organizer, problem solver, and manager. I worked on many large projects for Target with Doug when we worked at different locations for the same company. Doug was in Minneapolis, I was in Chicago. Due primarily to Doug's skills, we were able to balance the work between our two facilities and produce highly effective work for our client. Doug managed the coordination of work between our two facilities in a superior manner, making the difficult task of geographic separation between our facilities transparent to our client. I look forward to working with Doug again in the future.